The Journey (so far)

SHORT STORY AHEAD:

Burlingame, California 1993

A Bay Area native and Pratt Institute grad who gravitated to the story telling art of advertising by a Nike soccer commercial.*

I was 13 at the time. Old enough to have an opinion and stand by it. Old enough to acknowledge that what I just experienced brought me a sense of aspiration and a smile to my face. I clearly remember the spot having an effect on me as I thought to myself, “I don’t know what that was — but I need to do that.”

That was my first taste of advertising and now fast forwarding to the present day, I tell stories for brands. My Sharpie is my lightsaber and my greatest satisfaction is seeing ideas realized from start to finish.

What fuels my passion — in no particular order — design, sport, fashion, family.

That’s me,

Carlos Fernando Franco

*Back in 1993 you didn’t really see soccer anything mainstream in the United States, let alone a commercial.