For Super Mex Golf, I’m helping shape a brand rooted in fearlessness, resilience, and unapologetic individuality.

Lee Trevino emerged onto the PGA Tour in the mid-1960s and quickly redefined what a champion looked like. In 1968, he captured his first U.S. Open, launching a career defined by relentless wins, grit, and charisma. Today, he stands as one of the greatest golfers of all time.

In 2022, Super Mex Golf reemerged, this time in the world of golf apparel. The mission: to channel the spirit of the game’s golden era while reintroducing Trevino’s legacy to a new generation. The result is a brand that blends heritage with modern performance, honoring an icon while pushing the culture of golf forward.

Role & Contribution
As Creative Director, I translate Trevino’s legacy into a contemporary brand, leading product design, shaping brand storytelling, and building partnerships that connect the game’s heritage with modern culture.

The partnership between Only NY and Bowery Football Club started with something simple, a shared appreciation for New York City parks.

Since 2017, we’ve collaborated on a range of releases, including our annual home jersey, produced exclusively for Bowery FC. But the partnership extends beyond apparel. Together, we’ve built moments for the community, co-hosting tournaments with local clubs and businesses that celebrate the game and the culture surrounding it across NYC.

With the 2026 World Cup on the horizon, Only NY and Bowery FC look ahead as fans, as a club, and as representatives of New York City, ready to carry the city onto the world stage.

During my time as the Associate Creative Director at SME Branding, I was in charge of leading and managing our design team. We delivered work for some of the world’s most iconic sports and entertainment brands.

The job was hands on, taking every project from a napkin sketch to what you saw across all multimedia platforms.

Notable Clients:
College Football
Kentucky Derby
Major League Baseball Players Association
Atlanta Braves
IAAA (World Athletics)
Ticketmaster

The ask was to create a “sizzle reel” for the BIG South Conference, and their upcoming 2018 football season. It was great working with student athletes that were excited in participating in something that they have never done before.

The spirit of the spot is that “Nothing is Given & Excellence is Earned”, taking you on a journey from the pre-season conditioning, right up till game time and the 2018 season kickoff.

Bowery FC + Classic Football Shirts

The approach was simple, let the fan engage with the sport. Whether it was a Champions League match, a quick game of FIFA, or just browsing history, the emotion of the fan is what rose to the top.

We built a home for American grassroots “soccer” in New York City and provided a slice of the largest holder of football shirts in the world. The club shop capsule consisted of Bowery FC team apparel and a selection of some of the most iconic jerseys and team sportswear of the 20th century.

To be continued…

Do you like to watch?

During my time at BBDO, I was fortunate enough to be part of the HBO Voyeur team. The main project was a short film based on people living in eight fictional apartments on the corner of Broome and Ludlow Streets in New York City. The short film premiered as a life size projection on the side of the building in the Lower East Side and lived online at hbovoyeur.com.

My role in this project was to tell the story of hidden characters that lived on hbovoyeur.com. We created content ranging from fictional web pages, digital clues, photo and video clips that we scattered online on a variety of media sharing platforms.

HBO Voyeur swept at Cannes winning nine awards including Best Integrated Promotional Campaign and Best Use of Digital Media for the blog, TheStoryGetsDeeper.com. 

Bowery FC was asked by previous kit supplier Umbro, to be part of an influencer team campaign to promote the latest high profile boot from the Umbro range, the MEDUSAE 3.

The campaign was displayed across all of Umbro’s global digital properties, to their audience of over a million soccer fans.

Umbro’s key markets include:
N. America (USA, Canada, Mexico)
S. America (Brazil, Argentina, Chile, Colombia, Peru)
Europe (UK, Russia, Italy)

Capturing SPORT

In 2018 Bowery FC’s home and away kit, were designed and produced exclusively for GRAILED, the largest marketplace for men’s fashion and streetwear, and an official sponsor of Bowery FC.

GRAILED wanted to reinterpret their brand through the lens of sport, and explore the growing convergence of sport and fashion.

The concept was SPEED – merging the competitive nature of racing with classic football aesthetic. The jerseys feature iconic designs from both foreign and domestic motorsport, all while remaining true to the club colors. The “Monaco” home kit features sleek and elegant Formula 1 inspired sash, while the hand-dyed, striped “Daytona” away kit is built loud and fast like an American-stock car.

ESPN wanted to create a viral campaign to promote the Winter X Games XII. The ask was to create the same kind of character development we did on HBO Voyeur. Creating personalities that would create a groundswell of what was being “spread” through the mountain.

Along with these characters, we created sites, blogs, and other homemade digital content that was discussed and shared via social media networks.

What we did was start an urban myth that the event location was "haunted".

Buttermilk is Alive.

Working on Powers Irish Whiskey was an opportunity tell the story of one of Ireland’s most Iconic whiskey’s, to he American public.

We started the conversation of Powers Irish Whiskey’s heritage, triple distilled process and help gain brand awareness through special collaboration contests on social media platforms.

Single malt whiskey tradition & shenanigan’s were the ask for these two videos.

We introduced a light hearted ice-breaker in the “Whiskey Halo” along with the pastime tradition of the “Roll and Pour” Quaich.